Case Study: Creating a Sustainable Online Presence for Petalon with WordPress and WooCommerce

At SouthWest WebPress, based in Devon, we’re passionate about helping local businesses in the South West of England, including Cornwall, Devon, Somerset, and Bristol, succeed in the digital world. Recently, we had the privilege of working with Petalon, a sustainable flower farm based in Cornwall, to develop a new online store that reflects their values and makes it easier for customers to enjoy their beautiful blooms. Here’s how we helped Petalon transition from Shopify to a custom-built WordPress website with WooCommerce.

Understanding Petalon’s Vision for Sustainable Flower Delivery

Petalon is more than just a flower business—they’re committed to sustainability and ensuring their flowers are both beautiful and eco-friendly. They needed a website that could offer a seamless shopping experience, allowing customers to order flower arrangements for next-day delivery and sign up for subscription services to keep their homes bright with seasonal flowers. When Petalon approached us, they were looking for a way to enhance the online shopping experience and make their operations more efficient, all while staying true to their values.

Why We Chose WordPress and WooCommerce

For a business with a unique model and commitment to sustainability, we wanted to create a platform that would be highly customisable, scalable, and easy to manage. WordPress and WooCommerce were the perfect fit for a few reasons:

1. Flexibility and Customisation: WordPress allowed us to build a bespoke custom theme that visually captured Petalon’s brand. Every detail, from the layout to the typography, was designed to reflect their commitment to natural beauty and quality.
2. Enhanced E-commerce Features with WooCommerce Subscriptions: We implemented WooCommerce Subscriptions to make it easy for customers to sign up for Petalon’s recurring flower deliveries. WooCommerce’s flexible structure also allows Petalon to add new products, manage inventory, and keep track of orders with ease.
3. Streamlined Checkout for Next-Day Delivery: For customers looking for fast, reliable flower delivery, the checkout experience is critical. We worked to streamline the checkout process, ensuring customers can place their orders with just a few clicks. WooCommerce made it possible to incorporate next-day delivery options seamlessly, an essential feature for Petalon’s business model.

Crafting a Custom Theme with User Experience in Mind

Our custom theme design process focused on user experience and ensuring that every visitor, whether a first-time buyer or a returning subscription customer, could easily find what they needed. We focused on clean, accessible navigation, easy-to-browse product pages, and a checkout process that’s both intuitive and efficient.

Supporting a Local Business for a Greener Tomorrow

One of the highlights of working with Petalon was knowing that our efforts were contributing to a local business with a sustainable mission. By choosing a local agency in Devon to bring their vision to life, Petalon not only helped reduce travel and communication times but also fostered a connection between two businesses in the South West committed to supporting the local community.

The Results

Since launching their new WordPress site, Petalon has enjoyed a website that truly reflects their brand values and offers customers a more engaging shopping experience. The flexibility of WordPress and the power of WooCommerce have allowed them to seamlessly transition from Shopify, enhancing their business with a new set of tools designed to grow with them.

Take a look for yourself, visit Petalon today.

Partner with Us for Your Next Digital Project

If you’re a business in the South West looking to grow your online presence, SouthWest WebPress is here to help. Whether you need an e-commerce store, a website refresh, or custom WordPress solutions, we’re dedicated to building websites that serve your goals and reflect your values.